Taking the luxury transport industry by storm, Brompton Bicycle has created a product that is much more than your average bike. Designed and manufactured in London since 1975, the Brompton brand has gone from strength to strength. Growing quickly, they have built a solid community of Brompton lovers. Developing new and innovative bikes, including Brompton Electric and Brompton B75, and transforming the way commuters get around their cities is a key focus. To support this, there is a huge need for a reliable and stylish website with a highly functional CMS and ecommerce platform.
With a large project underway to transform the customer journey and experience on-site, Harry Mann, Head of Customer Experience at Brompton, was introduced to Codeminers. He was on the hunt for a team of Sitecore specialists in order to expand the capabilities available to his team and ensure the project remained on track for a late 2018 deployment.
In order to develop a deeper understanding of their expanding customer base, the Brompton eCommerce and Marketing teams were utilising the capabilities of Sitecore, including analytics and campaign tracking. However, a key problem that they were experiencing was issues with site stability and redirect loops, causing downtime and ultimately lost sales. We stepped in to help resolve this issue and get the brand’s site infrastructure and codebase back on the right track, helping them to maximise eCommerce revenue throughout their key trading period in 2019.