What is Sitecore?
Sitecore is a single integrated Content Management System (CMS) that delivers personalised user experiences based on user preferences. As a leader in its industry, Sitecore collects and analyses user activity to create an “Experience Profile” for each visitor.
With personalisation being at the core of new website trends, Sitecore’s CMS can provide the perfect framework for brands. One of Sitecore’s main features is to intelligently predict user behaviour and in turn, provide a bespoke and personally tailored content experience in real-time.
Sitecore 9 is Sitecore’s most recent upgrade, it’s here you’ll be able to reap the most rewards with all its brand new features, for a full rundown read our post The Business Benefits of Sitecore 9.
Sitecore is a closed source system, meaning its fully commercial application that requires purchasing a licence, however, this also means that there are no hidden costs for extra modules or plug-ins, unlike open source systems like Umbraco that are free to use but require extra payments to unlock other features.
Check out our in-depth post Sitecore vs Umbraco for a full breakdown of benefits.
Why Should You Choose Sitecore?
There are many benefits of Sitecore, it’s more than just a CMS, you can test, optimise, personalise and automate content.
Particularly ideal for medium businesses planning for large growth, Sitecore is a CMS that can grow with you.
With rich data and customer insights, Sitecore can build and manage end-to-end content experiences – delivering the right message, at the right time, to the right person.
Effectively, the software gives customers what they want to see before they even know they want to see it. It helps create the best customer journey experience possible.
Before choosing Sitecore it’s best to ensure that you have a Sitecore expert in your company due to its complex nature and dev-ops that can manage servers and the database.
It’s also advisable to work with a Sitecore solution partner (like Codeminers!), this can take your customer experience to the next level, but it’ll be well worth it. An agency that can provide Sitecore support can be vital to you growing your business, however, Sitecore partners can be hard to come by with only just over 8,000 Sitecore certified developers in the world.
If you’re still having trouble choosing the right CMS for your business, check out our CMS Selection Service and see how we can help you.