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Website performance is one of the most important aspects of any online business. It’s incredibly important to ensure you continue to improve your website performance as much as you can to improve speed times, and usability and entice return users. Here are 7 ways in which you can improve your website performance.
First of all, and most importantly, you need to optimise your website’s loading speed. This will ensure a smoother experience for each user. It’s important to remember that most websites have a loading time of 3 seconds, and for every additional second that a page takes to load, you can experience a reduction in conversions of up to 7%.
Browser caching is when you tell the visitor’s browser to store some or all of your site’s files on their computer temporarily. This will help the website load faster for future visits as there will be data of the website already in their cache history.
High Quality images can tend to take up a lot of space on a page, which can mean that the loading time of that web page may take longer as it has more work to do to load everything on that web page. To make your images smaller file sizes, you can:
Now you may think that this is a part of SEO, however, having broken URL links can negatively impact your website. Broken URL links mean that search engine website crawlers cannot index your pages which can mean you receive less traffic to your website as it’s not being indexed properly.
Redirecting your visitors away from your page can harm your website’s performance. Having too many redirect links can cause your loading speed to slow down.
If you’re looking for some help in improving your website performance, we have a skilled team at Codeminers who can help you develop and improve your website performance to increase conversions.