A custom-built website is a website that is generated from scratch. It is coded to suit whatever your business is looking for in terms of aesthetics and functions. There’s no template that will constraint your needs, you can have whatever you want (or whatever your developer is capable of creating should we say!).
Custom-built websites are flexible to update and will grow alongside your business. Unlike templated sites, personalised ones are easier to modify, and are likely to last a lifetime with new features being added. You’ll also get…
- To communicate with a professional developer/designer to get your website looking and working exactly how you want it. There might be some back and forth between the two, but you’ll end up with something you’re 100% happy with.
- Consistent branding on your website that will complement all of your other activities. Your website designer will use your branding across the entire site, including font, colours and logos to ensure that all aspects of your marketing are consistent.
- Unique design – having a unique website that is professionally designed will bode well with current and future clients/customers. You’ll avoid having a generic-looking website and websites really do say a lot about a company.
- Professional maintenance – since you’ll be paying for a ‘service’ there will always be someone looking at your website to ensure it is working and performing as it should. This can be updating the software, or checking that security will be working appropriately. No matter what, your website will be in good working order.
However, nothing is without its drawbacks, so here are a couple of the key pros and cons of having a custom-built website.
|Custom-fit to the business||Expensive|
|Can be updated anytime||The website is dependent on the skill of the developer|
|Better SEO ranking|
|Flexible when businesses grow|
|Highly responsive and optimized for mobile|
What’s a template website?
A template is a ready-to-use, built-in theme found in most content management systems (CMS) – such as WordPress. They already have a certain layout, fonts, and colours you can choose from in their options, while the colours, text and layout can change slightly, the customisation options are pretty minimal, and even if you change everything, your website is likely still going to look like many other websites out there.
However, template websites are fast and easy to implement. You just need to choose a theme and you’re ready to go. But, of course, there are drawbacks, so let’s quickly explore the main pros and content of template websites.
|Easy customisation||Restricted in design and updates|
|Fast to implement||Navigation conforms only to the theme|
|Less expensive||Security is an issue|
|Already well-designed||Functionality is limited|
|Ideal for startup businesses|
|Easy to maintain|
What type of website is best suited to my business needs?
If you can’t decide between the two, here are some factors to consider.
This will be the decision-maker for most people. Custom-built websites are generally pretty expensive, while templates are often cheap or free to download on the internet on some occasions. So, the decision can solely be made based on budget alone, however, it’s always important to note that websites are an ongoing process and can be improved over time, with budget restrictions eased somewhat.
Template websites can’t really offer scalability unfortunately, they are limiting over a certain point. So, if your business improves and expands, you might want to scale up your website too, but scaling up templated websites isn’t straightforward and can be a huge frustration. However, custom-built sites make it easier to update, are flexible to changes and can be upscaled to deal with high volumes of traffic.
If you’re time-constricted, the fastest way to implement a website is to have a template one. Once you’ve signed up, you’re able to instantly pick your themes and begin customising your website, while adding content and imagery.
The difference between getting a custom-built website and a template one in many cases will come down to the overall needs of your business.
Do you need a blog, personal site, business / corporate website, or an e-commerce website?
We ask because each of those different types of websites require a different website set up to better suit its needs. For example, a blog might only need simple features while an e-commerce site needs checkout functionalities to be activated along with many other elements.
Your website is a digital tool for your business, it’s a great source of information and a place that can allow you to build up brand awareness. It needs to be eye-catching and easy to use.
Of course, there is more to a website than having it look wonderful, it also needs to serve a purpose, and be functioning well from a users perspective.
If you’re looking for a custom-built website, then you’ve come to the right place. All that’s left to do is contact us to get started by filling out the contact form below.