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What is Umbraco CMS?


Are you looking to rebuild your website or start a new one? You may be wondering ‘what is Umbraco?’ and whether an Umbraco CMS would be right for your business…

Let’s cover all bases and start with the basics – what is a CMS?

Umbraco is a Content Management System (CMS). A CMS platform is an application or set of programmes that are used to build and manage the content that is published on your website.

So…what is Umbraco?

Umbraco is an open-source CMS platform, meaning that it’s free to use in its ‘out-of-the-box’ state. It’s one of the most widely used CMS platforms and is well-known for its simplicity and flexibility.

With the help of an Umbraco developer, you will be able to get the support and expertise you need to shape your Umbraco website to match your business needs. By purchasing and developing extra modules, you can build upon your CMS and really make it your own.


There are several CMS options available on the market. Some are more widely used than others. When choosing a CMS platform, it ultimately comes down to budget and your business model. The best CMS for one business is not necessarily the best for another. You may consider getting in touch with an Umbraco consultant to talk through your options.

With that said, Umbraco is an award-winning CMS platform and is used by a lot of big players and SMEs alike. Umbraco CMS has become increasingly popular over the years and is often considered alongside platforms such as Sitecore (check out our ‘Sitecore vs Umbraco’ blog).

Umbraco CMS is scalable and adaptable. Small business? eCommerce website? Large multinational organisation? Umbraco can work for all of these.


There are many reasons businesses choose Umbraco as their CMS platform. Here are just a few:

  • It’s open-source – you just pay for modules and Umbraco support
  • It’s quick and easy to set up
    The user interface is easy to use – so you spend less time on staff training and more time on content production
  • It can be personalised – more about Umbraco personalisation below…
  • It comes with extra out-of-the-box marketing functionalities such as A/B testing, profiling and website analytics
  • You can make use of the ‘app store’ which offers third-party tools

Though it doesn’t come as standard, you can personalise content on your Umbraco website. This means that your audience can be served content that is customised to their likes and interests. Personalised website content is advantageous to your business, as it allows you to build a deeper connection with your audience. Who doesn’t love a personal touch? It shows that you really care about what your customers want.


If you choose to use Umbraco for your website CMS, you’ll be able to seamlessly integrate it with other platforms such as CRM platforms (e.g. Salesforce, Microsoft Dynamics), secure payment gateways (for eCommerce), marketing automation tools (e.g. HubSpot, Marketo), email marketing software (e.g. MailChimp), ERP systems, website analytics and more.


We are an Umbraco certified professional agency, with many years of expertise.

If you’re looking to hire an Umbraco developer to bring your website to life and create a unique user experience, then you’ve come to the right place. Get in touch with us to find out more.

  • Written by Simon Proctor, June 23 2022