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Developing an eCommerce site

Developing an eCommerce site has proven successful for many retail businesses – from start-ups through to multinational organisations. But where do you start and how do you know if it’s right for you? Read on and we’ll take you through some of the key benefits of eCommerce website development and some considerations before you get started. 

Why invest in eCommerce website development services?

Let’s start by going through some of the key benefits of developing an eCommerce site

Increased reach

It probably goes without saying, but by developing an eCommerce site, you can tap into a vast market potential by breaking the geographical barriers of traditional brick-and-mortar stores. Your products or services become accessible to customers around the clock, regardless of their location. This expanded reach can result in significant business growth and higher revenues.

Enhanced user experience

eCommerce website developers can create a platform which offers a seamless and user-friendly interface for customers to navigate, search for products, and make purchases. By investing in eCommerce website development services, you ensure that your site is optimised for smooth and intuitive user experiences, leading to increased customer satisfaction and loyalty.

Better conversion rates

A well-designed eCommerce site incorporates persuasive elements, such as compelling product descriptions, high-quality images, and user reviews. These features help build trust and encourage customers to complete their purchases, resulting in improved conversion rates. With the assistance of a professional agency, you can optimise your site’s layout, navigation, and checkout process to maximise conversions.

Key considerations for developing an eCommerce site

Now that you’re familiar with the benefits of developing an eCommerce site, we’ll take you through some factors that you should consider when starting your new website project.

CMS platform selection

Choosing the right CMS platform for your eCommerce website doesn’t have to be a difficult task. The best platform choice for you will be dependent on your business objectives and model. Take a look at our blog article choosing a CMS for your website, for some ideas. 

Mobile responsiveness

Now this might sound like an obvious one, but there are still many websites out there that are just not good enough on mobile. And when it comes to transactional sites, it’s even more crucial that they work well on mobile. 

Mobile responsiveness ensures that your website adapts seamlessly to different screen sizes and provides an excellent user experience across all devices. A professional website development agency will ensure that your eCommerce site is mobile-friendly and fully responsive.

Secure payment gateway integration

When shopping online, people like to feel that their payments are safe. That’s where secure payment gateways come in. By securely processing transactions on your website, you can protect customer information and build trust. You’ll often see ‘pay with PayPal’ on a website, which provides secure payment processing, encryption and fraud detection features. 

Website accessibility

Website accessibility is becoming increasingly important and any good website developer will incorporate this into their website design. An eCommerce website should be inclusive, allowing all users to easily navigate and interact with content. 

eCommerce personalisation

eCommerce website personalisation is the practice of tailoring the shopping experience to individual customers’ preferences and behaviours. By leveraging customer data and advanced algorithms, personalisation allows you to deliver targeted product recommendations, personalised offers, and customised content.

eCommerce personalisation comes with many benefits and should absolutely be considered when developing an eCommerce site:

  • Improved customer engagement – personalised experiences make customers feel valued and understood. By offering tailored product recommendations based on their browsing history or purchase patterns, you can pique their interest, boost their satisfaction, and encourage repeat purchases.
  • Increased conversions – when customers are presented with relevant products or offers, they are more likely to convert. By leveraging eCommerce personalisation, you can create dynamic and targeted landing pages, personalised emails, and promotional campaigns, increasing the likelihood of driving conversions.
  • Improved customer loyalty and retention – personalisation fosters a sense of loyalty among customers by creating unique and memorable shopping experiences. By consistently delivering personalised recommendations and offers, you can cultivate long-term relationships, resulting in increased customer retention and repeat business.

How Codeminers can help with your eCommerce project

We’ve developed many eCommerce websites over the past two decades; some big, some small. We like to work closely with our clients to help them get the best out of their project. We’ll advise on the best suited CMS platform and website features and we’ll work hard to ensure you get the best customer experience and conversions from our fabulous website designs. Get in touch with us to start your journey today!

  • Written by Simon Proctor, July 07 2023